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ElectricArtists Launches ''The Book Divas'' in Response to a Growing Demand From Teen Girls; The First Online Teenage Girl Book Club for Avid Readers.

Publication: PR Newswire
Publication Date: 21-NOV-02
Format: Online
Delivery: Immediate Online Access

Article Excerpt
NEW YORK -- Oprah put book clubs on the map and has set the standard for others, but none have targeted one of the most important and influential segments to the book industry -- the teenage market -- until today. ElectricArtists, the consummate online marketer that propels its client's products and services through innovative campaigns among Internet communities of "tastemakers," today announced the first online teenage and young adult book club, "Book Divas." "Book Divas" registration can be found at http://www.bookdivas.com/ and is being promoted in...

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