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Models of content management: using the cookbook model as a guide. (Optimizing Content).

Article Excerpt
Organizations have a variety of content throughout their enterprise, ranging from simple files, including word processing documents, PDFs, and spreadsheets, to more sophisticated documents such as Web pages or those filled with digital graphics or complex formulas and tables. Whether data is basic or complex, organizations can make the most of their valuable intellectual assets by implementing a content management system that weaves this disparate content into a meaningful content network model.

Traditional business information, including contracts, sales reports, accounting statements, and status reports, is often stored in simple applications such as spreadsheets or word processing documents. However, if these documents are not networked and are not centralized in a repository for multiple users to access, they can be limiting. Organizing this type of data in a content management system is simple and quick and provides organizations with immediate benefits, including security, easy access to content, linking in workflow, and advanced searches for information (see Figure 1).

[FIGURE 1 OMITTED]

The example shown in Figure 1 isn't robust enough to enable the simultaneous update of the spreadsheet by authorized users. For example, if one person in the...

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