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Quorn in a teacup. (brand strategy).

Publication: Brand Strategy
Publication Date: 01-OCT-02
Format: Online - approximately 133 words
Delivery: Immediate Online Access
Full Article Title: Quorn in a teacup. (brand strategy).(Letter to the Editor)

Article Excerpt
Our approach to the CSPI, as Ruth Mortimer rightly points out (BS September), is not to give column inches--let alone credence--to their claims.

Instead, we have always believed that the facts should speak for themselves. And they do.

The Food Standards Agency has completely rejected the CSPI's claims. And...

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