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Learning the secrets to a successful eBusiness.

Article Excerpt
Have you heard the latest news? It turns out the Internet can be a moneymaker after all. In 2003 we saw a 27 percent increase in revenue generated from online sales over 2002, with holiday sales alone reaching more than $12.5 billion. Unfortunately, the scars from the dot-com bust still run deep, and a lingering sense of distrust, hesitation and even fear in the "e" word continues today. Despite the record-breaking numbers that countless eTailers are seeing, many companies remain hesitant to initiate a truly comprehensive online strategy, choosing instead to spend small amounts of money on poorly conceived and poorly executed initiatives, and inevitably being disappointed by the results.

So just how are some companies able to develop, deploy and grow successful online enterprises? In short, by following the four Cs: comprehensive planning, controlled spending, constant monitoring, and continual improvement. If you think that sounds like a rational approach to business planning, you're right. The secret to online success is really no secret at all. It comes from following the same reality-based rules of business that have kept your company successful. As with any business initiative, the key to a successful eBusiness lies in properly aligning the capabilities...

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