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After Squeezing Maximum Efficiency Out of Their Supply Chains, Companies are Refocusing On the Demand Side With Demand Chain Management -DCM- Solutions, Reports The Yankee Group.

Publication: Business Wire
Publication Date: 05-NOV-02
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Business/Technology Editors

BOSTON--(BUSINESS WIRE)--Nov. 5, 2002

In a new report, "The Strategic Opportunity for Demand Chain Management: Key Processes Defined," the Yankee Group indicates that the strategic high ground is shifting from optimizing materials coordination (SCM) to optimizing the flow of finished goods and transferring market demand back into the supply chain (DCM)....

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