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Price is key element of ads for Saab 9-3.

Publication: Automotive News
Publication Date: 02-SEP-02 		Format: Online - approximately 383 words
Delivery: Immediate Online Access
Full Article Title: Price is key element of ads for Saab 9-3.(Dan Chasins discusses Saab 9-3 marketing strategy)(Brief Article)(Interview)

Article Excerpt
Saab's redesigned 9-3 goes on sale Oct. 1 in the United States. The base trim level of the 2003 sedan, the Linear, has a sticker price of $26,525, including freight. That's cheaper than the 2002 five-door 9-3, which starts at $28,850.

``Pricing will be a key part of the message in our product advertising'' for the...

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