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Mark Cridge MD, Glue London. (Ad Watch).

Publication: New Media Age
Publication Date: 03-OCT-02 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Mark Cridge MD, Glue London. (Ad Watch).(Abel & Baker ad campaign for Opodo)

Article Excerpt
First off is Abel & Baker's campaign for Opodo. This is meant to tie in with Opodo's new TV ads -- you know, the one with the Iggy Pop track 'Lust for Life' -- and presumably there was a requirement to take the lead from those.

The ads begin promisingly with attractive, serene images of people having their own time on their holiday. However, the client obviously didn't think just a brand campaign was good enough and decided to force in some price-led messages as well. Before you know it, these ads have become...

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