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Troubled Isuzu trims advertising spending.

Publication: Automotive News
Publication Date: 30-SEP-02
Format: Online - approximately 641 words
Delivery: Immediate Online Access
Full Article Title: Troubled Isuzu trims advertising spending.(American Isuzu Motors Inc.''s ad spending at low point)(Brief Article)(Statistical Data Included)

Article Excerpt
Byline: Jean Halliday

American Isuzu Motors Inc. is on the ropes.

Once known for affordable, reliable vehicles and its big-budget campaign that made its Joe Isuzu ``liar'' character a household name, Isuzu sold 127,630 vehicles at its 1986 peak. But Isuzu has since hit hard times.

1. Its Axiom sport-utility introduction flopped last year.

2. The company sold only 36,471 vehicles in the United States in the first eight months of this year, down from 61,534 during the same period last year.

3. Ad spending has bottomed out.

4. Sources say its ad agency, Goodby,...

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