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YMCAs and Sports Illustrated Celebrate Community Sports by Offering a Six-Month Subscription to Sports Illustrated or SI For Kids for Just $10; SI to Donate 100% of Subscription Revenue to Subscriber's Local Y as Part of Magazine's 50th Anniversary Celebration.

Publication: PR Newswire
Publication Date: 06-APR-04
Format: Online
Delivery: Immediate Online Access

Article Excerpt
NEW YORK, April 6 /PRNewswire/ -- As part of its 50th Anniversary community outreach program designed to enhance the quality of sports in America's communities, Sports Illustrated is offering a six-month subscription to SI or Sports Illustrated For Kids for just $10. In return, SI will donate 100% of the subscription revenue to the subscriber's local Y.

The effort is part of SI's yearlong 50th Anniversary celebration, "America's Sports Illustrated: 50 Years,...

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