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Article Excerpt
The image shown here was the cover of a quack medical booklet, Herald of Health, written by Dr. Bye of Kansas City, Missouri, circa 1896. He offers his "combination oil cure" for cancer, tumors, and of course, any other known (or not yet known) disease. Photography in these advertisements played the important role of visually establishing the credibility of the physician. Sometimes it was used to prove the existence of his office building or institute, thus encouraging the public's confidence in his abilities. After all, "Seeing is believing."
Medical quackery, patent medicines, and cancer therapies have long been intertwined. Until the mid-19th century, mainstream medicine advocated...
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