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Some still banking on benefits of cross-selling.

Publication: Business Insurance
Publication Date: 15-JUL-02 		Format: Online - approximately 800 words
Delivery: Immediate Online Access
Full Article Title: Some still banking on benefits of cross-selling.(banking and insurance industry combine)(Brief Article)

Article Excerpt
The melding of banking and insurance offers insurance companies, agencies and brokerages a chance to co-brand insurance products ``with a trusted adviser,'' while tapping a pool of bank customers who want and need insurance services, according to a group of speakers with experience in bank distribution of insurance products.

Efforts to tap the marketing opportunities offered by integrating banks and insurance have advanced ``with fits and starts, successes and failures,'' noted Nanci Evarts, vp and manager of corporate communications for Aon Services Group, a division of Aon Corp. in Woodland Hills, Calif. Ms. Evarts moderated a session at the annual joint meeting of the Insurance Marketing Communications Assn. and the Life Communicators Assn. last month in Toronto.

But Mark...

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