Home | Business News | Browse by Publication | P | Precision Marketing

Letters.

Publication: Precision Marketing
Publication Date: 26-JUL-02 		Format: Online - approximately 941 words
Delivery: Immediate Online Access
Full Article Title: Letters.(Brief Article)

Article Excerpt
Online permission can build lasting relations

With regard to your special report on permission marketing CPM July 12), I feel it is important to distinguish between 'bait and switch' techniques and those sites which successfully use competitions and prize draws to attract repeat visitors.

Typically, 'bait and switch' marketing uses a one-off promotion or competition to attract response, with practitioners giving little or no thought to building a relationship with respondents.

But there are a handful of successful sites that have combined the pull of impressive prizes and promotions with the responsibility of creating regular, ongoing relationships with respondents.

There are a significant number of responsible companies working within the permission marketing field to ensure the technique remains attractive to consumers. With EU legislation now firmly supporting our efforts, the time is right for these responsible companies to pull together...

Read the FULL article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

  • Over 5 million business articles
  • Hundreds of the most trusted magazines, newswires, and journals (see list)
  • Premium business information that is timely and relevant
  • Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 3 Days!
Tell Me More   Terms and Conditions

Get Goliath Business News for 1 year - Just $99 (Save 65%)
Tell Me More   Terms and Conditions

Already a subscriber? Log in to view full article



More articles from Precision Marketing
Successful direct marketing must beat advertising at its own game: as ..., July 26, 2002
Gearing up for a brave new world. (Leader).(Brief Article)(Editorial), July 26, 2002
Creative critique.(Brief Article), July 26, 2002
Behind the wheel: high response rates have shown that direct mail has ..., July 26, 2002
The perfect way out? when companies outsource their databases they alw..., July 26, 2002

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.