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Kevin Arsham.

Publication: B to B
Publication Date: 12-AUG-02 		Format: Online - approximately 377 words
Delivery: Immediate Online Access
Full Article Title: Kevin Arsham.(media supervisor, BBDO Worldwide)(Brief Article)

Article Excerpt
Kevin Arsham is a b-to-b evangelist in a b-to-c world. As the media supervisor and b-to-b specialist at BBDO Worldwide, New York, Arsham is in charge of what he calls ``the other side of advertising.''

While most of the business at BBDO, the fourth-largest U.S.-based ad agency, is business-to-consumer, it has some healthy b-to-b accounts....

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