|
Article Excerpt
Hey, it's only fun if it's profitable. And it's most profitable if it's "ahead of the brands!" Just ask Frozen Specialties, Inc.
Food should be fun. And profitable. Frozen pizza and appetizers have a leg up on both -- they're fun to eat, and fun to watch sliding quickly past the scanners. At Frozen Specialties Inc. (FSI), we enjoy the former, but our first love is the latter.
Consider what's slid past the scanners of America's supermarkets over the past year, and hold onto your hat! (You may just want to sneak a few Burger Bites [TM] or Rising Slices [TM] into it after hearing a few numbers from us.)
Over the past year, private label frozen foods have grown 11%, or about five times the department average. That's good enough for a 16.8% share of the department. Sure, that's terrific, but the other news is even better.
Private label frozen pizza is up about 20%, but it has only 6% of all frozen pizza sales. As for private label appetizers, don't even get us started. They're up 150%, but all they have is...
|
|
More articles from Private Label Buyer
The care and feeding of snacks/appetizers: private label is skyrocketi..., July 01, 2002
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
|
