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Article Excerpt
Business/Photo Editors
NOTE TO MEDIA: Multimedia assets available
FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--Aug. 8, 2002
Oakley Inc. (NYSE:OO) today announced a strategic marketing alliance with Chevrolet and its Silverado 1500HD truck series.
Terms of the coalition allow Oakley to customize four Chevrolet 1500HD Silverados for use in its sports marketing program. The customized vehicles will be displayed at auto shows and prominent sporting events throughout the country where Oakley's sports marketing team provides competition services for world-class sports professionals.
These venues include AMA National Motocross Series, NORBA Mountain Bike Series, ESPN X Games, Gravity Games, PGA and LPGA golf tournaments, NASCAR, NHRA and various grass-roots events.
"There's a common aim between our brands," commented President Colin Baden. "We both target durability, comfort, performance and dependability under extreme conditions. Oakley and Chevy also have a common history of supporting sports competitions, and this alliance is a way to leverage our combined visibility while showcasing the unconventional...
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