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MADD struggles to remain relevant.

Publication: The Washington Times
Publication Date: 06-AUG-02 		Format: Online
Delivery: Immediate Online Access
Full Article Title: MADD struggles to remain relevant.(METROPOLITAN)

Article Excerpt
Byline: Sam Bresnahan, THE WASHINGTON TIMES

MIDDLETOWN, Va. - The new president of Mothers Against Drunk Driving will earn every dime of her annual $75,000 salary this year fighting off critics who say the once all-powerful group has become an organization of prohibitionists.

MADD's new eight-point attack plan is named "Let's Get MADD All Over Again," indicating a worry that the nonprofit group has lost some of its punch, said one MADD vice president.

Wendy Hamilton, who has quietly transformed herself from a stay-at-home mother of three into the new president of MADD, must now transform the lobbying efforts of the aging organization - which still commands an impressive $50 million in annual revenues.

"We really need to kick-start this whole program," said Jan Blaser-Upchurch, MADD's vice president of victim issues. "We need to make people outraged and concerned that this drunk-driving problem has not gone away."

Mrs. Hamilton cites the AIDS epidemic as one of the issues...

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