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The Week.

Publication: Advertising Age
Publication Date: 29-JUL-02 		Format: Online
Delivery: Immediate Online Access
Full Article Title: The Week.(various news items)(Brief Article)

Article Excerpt
WorldCom rivals reassure in ads

Worldcom's filing for Chapter 11 bankruptcy protection last week has sent telecom rivals scrambling to mop up any customer churn they can get. Struggling AT&T Corp. bought full-page ads in major newspapers touting itself as a trusted communications brand with loyal employees. The ads, created by WPP Group's Y&R Advertising, New York, urged consumer and business customers to choose AT&T. WorldCom's MCI consumer brand continues to run TV ads by Interpublic Group of Cos.' Deutsch, New York, for The Neighborhood, its consumer calling proposition. An MCI spokeswoman declined to discuss whether or not creative in the near-term would seek to reassure consumers. BellSouth Corp. took advantage of the WorldCom roiling breaking a series of TV ads by Grey Global Group's Grey Worldwide, New York, in nine states, to reassure customers of its staying...

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