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Multicultural: Nissan blasted for urban pick ; True choice draws wrath of rivals.

Publication: Advertising Age
Publication Date: 29-JUL-02 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Multicultural: Nissan blasted for urban pick ; True choice draws wrath of rivals.(Al Sharpton criticizes Nissan for choosing True Agency as minority contractor)(Brief Article)

Article Excerpt
African-American ad agencies and activist Al Sharpton are crying foul over Nissan North America's choice of a newly formed agency to handle its $15 million to $20 million urban account-the second recent controversy over an automaker's selection in a multicultural review.

Contenders for the Nissan business charge that the New York-based True Agency, incorporated two months ago and minority-owned by Omnicom Group's TBWA/Chiat/Day, Los Angeles, unfairly had the inside track for the business. TBWA/Chiat/Day handles Nissan's general-market account.

Advertising Age has also learned that True is not minority certified, a requirement in the review. True applied for minority certification in June and its application is pending, according to a representative of the New York-New Jersey Minority Supplier Council. Certification normally takes 60 to 90 days....

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