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Preemptive suit: ad content at issue in case. (The Law).

Publication: The Non-profit Times
Publication Date: 01-JUL-02 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Preemptive suit: ad content at issue in case. (The Law).(American Legacy Foundation, Lorillard Tobacco Co.)(Brief Article)

Article Excerpt
The American Legacy Foundation (ALF), creators of the award-winning "truth" ad campaign, wants to prevent Big Tobacco from suing the foundation for ad content, an ALF lawyer said.

The Washington D.C.-based foundation filed a pre-emptive lawsuit in Delaware, where it's incorporated, earlier this year after receiving formal lawsuit threats from the Lorillard Tobacco Company.

Its "truth" ads, which are aimed at curbing youth smoking, use in-your-face techniques such as filming teenagers piling body bags outside a tobacco company's warehouse or teen-agers sticking placards in dog dung to get its message across.

Lorillard Tobacco Company, based...

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