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Availability of electronic previewing continues to grow; consumers report high satisfaction with this digital service. (Photo & Digital Retailing).

Publication: Photo Marketing
Publication Date: 01-JUL-02 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Availability of electronic previewing continues to grow; consumers report high satisfaction with this digital service. (Photo & Digital Retailing).(Brief Article)(Statistical Data Included)

Article Excerpt
Consumers became accustomed to instant snapshots, thanks to Polaroid Corp., Cambridge, Mass. Later, the minilab made it possible for customers to see their processed pictures in an hour. Many consumers have grown accustomed to previewing snapshots with their digital cameras. Now, many expect to see their professional portraits in a similarly fast fashion. From the portrait studio standpoint, of course, electronic previewing is also a tool for preventing copyright infringement. According to the 2002 PMA U.S. Consumer Photo Buying Report, available from PMA Business Resources and...

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