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Arbitron ratings rank stations. (Business Front).

Publication: Business Record (Des Moines)
Publication Date: 03-JUN-02
Format: Online - approximately 542 words
Delivery: Immediate Online Access
Full Article Title: Arbitron ratings rank stations. (Business Front).(Des Moines radio stations)(Statistical Data Included)

Article Excerpt
Des Moines radio stations waged a fierce war for numbers in the Winter 2002 Arbitron Ratings Book. The big winners were Des Moines Radio Group's KSTZ, Clear Channel's KMXD and Wilks Broadcasting's KGGO.

The three stations made it into the top five highest rated stations in three key demographics. KIOA, the oldies station owned by the Des Moines Radio Group, dominated the 25-54 age range, which is the single most important demographic to advertisers, according to Dave Sanderson, president of...

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