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Special Report: Integrated Marketing Success Stories.

Publication: B to B
Publication Date: 10-JUN-02
Format: Online
Delivery: Immediate Online Access
Full Article Title: Special Report: Integrated Marketing Success Stories.(Brief Article)

Article Excerpt
The best marketing campaigns reach the target audience with right-place, right-time exactness. These campaigns use knowledge about prospects' likes, dislikes and habits to rise above the din of competitive messages. They give marketing teams enough feedback to learn from their mistakes and tweak as they go along. And, most...

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