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Cost-cutting leads eRoom to e-mail efficiency.

Publication: B to B
Publication Date: 10-JUN-02 		Format: Online - approximately 521 words
Delivery: Immediate Online Access
Full Article Title: Cost-cutting leads eRoom to e-mail efficiency.(eRoom Technology)(Brief Article)

Article Excerpt
Last summer, the employees of online collaboration tool provider eRoom Technology Inc. were given a directive: Cut the fat. The company had recently achieved cash-flow break-even, and executives hoped that, with a little extra effort, results could wander into the black.

In the marketing department, that meant cutting eRoom's advertising budget in half; direct mail and print advertising were the first campaigns to go. The company turned to e-mail marketing as a replacement for offline collateral.

ERoom...

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