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The Profile Box: Red Herring CEO faces big challenge.

Publication: B to B
Publication Date: 10-JUN-02
Format: Online
Delivery: Immediate Online Access
Full Article Title: The Profile Box: Red Herring CEO faces big challenge.(Chris Dobbrow, Red Herring Communications)(Brief Article)(Statistical Data Included)

Article Excerpt
For Chris Dobbrow, recently named CEO of Red Herring Communications, attracting new advertisers will be a tough sell for a publication often lumped together with many of the shuttered dot-com titles. But Dobbrow is confident he'll be able to change perceptions about Red Herring, which launched in 1993.

``Herring...

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