Home | Business News | Browse by Publication | B | B to B

BtoB Q&A: Diversity fosters growth in competitive climate; Gary Slack explains how his award-winning agency increased revenue and added clients while others were closing their doors.

Publication: B to B
Publication Date: 10-JUN-02 		Format: Online - approximately 718 words
Delivery: Immediate Online Access
Full Article Title: BtoB Q&A: Diversity fosters growth in competitive climate; Gary Slack explains how his award-winning agency increased revenue and added clients while others were closing their doors.(U.S.)(Brief Article)(Interview)

Article Excerpt
Slack Barshinger & Partners Inc., a 14-year-old b-to-b marketing agency based in Chicago, was recently named agency of the year by the Business Marketing Association. Last year, when most agencies had revenue declines and some even shut their doors, Slack Barshinger grew its revenue by 12%, added nine new clients (including the Electronic Federal Tax Payment System and Johnson Wax Professional) and completed a merger with b-to-b agency USA Chicago.

Gary Slack, managing director of Slack Barshinger, spoke with BtoB about what contributed to the agency's success in a tough year and where clients are spending and not spending their marketing dollars.

BtoB: What's happening with...

Read the FULL article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

  • Over 5 million business articles
  • Hundreds of the most trusted magazines, newswires, and journals (see list)
  • Premium business information that is timely and relevant
  • Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 3 Days!
Tell Me More   Terms and Conditions

Get Goliath Business News for 1 year - Just $99 (Save 65%)
Tell Me More   Terms and Conditions

Already a subscriber? Log in to view full article



More articles from B to B
Marketers prefer investment in CRM; Study shows execs value aggressive..., June 10, 2002
The Profile Box: Red Herring CEO faces big challenge.(Chris Dobbrow, R..., June 10, 2002
Publishers push 'Phase Three' Web sites; Magazine sites revamp packagi..., June 10, 2002
Cost-cutting leads eRoom to e-mail efficiency.(eRoom Technology)(Brief..., June 10, 2002
Quote Unquote.(Brief Article), June 10, 2002

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.