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Surviving ''brand doom loop''.

Publication: B to B
Publication Date: 10-JUN-02
Format: Online - approximately 448 words
Delivery: Immediate Online Access
Full Article Title: Surviving ''brand doom loop''.(Xerox''s efforts at brand rebuilding, U.S.)(Brief Article)

Article Excerpt
The Xerox brand is in trouble. Once a market leader, Xerox is now caught in a ``brand doom loop.'' That's when a company can't get its business on track well enough to invest in its brand and can't get the brand on track well enough to drive its business. Doom loop key indicators are:

* Marketing spending is continually reduced to compensate for weak sales.

*...

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