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Youth will be served: ''Cool,'' vibrant graphics just a starting point for kids'' products. Your package also should engage and empower the user. (Packaging Technology).

Publication: Stagnito's New Products Magazine
Publication Date: 01-MAY-02 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Youth will be served: ''Cool,'' vibrant graphics just a starting point for kids'' products. Your package also should engage and empower the user. (Packaging Technology).(Brief Article)

Article Excerpt
How can you create packaging that appeals to kids? The answer is simple -- just ask them to design it.

Last October, Hawaiian Punch launched an on-line, package design contest. It invited its core market -- 12- to 15-year-old, multicultural "tweens and teens -- to update the look of its labels on 20-ounce bottles.

The contest ran on Bolt.com, a leading Internet site for teens.

"Today's teenagers define what is hip and cool in the marketplace, so who is better to help design our new packaging than these trend-setting young adults," says Matt Smith, brand manager for Hawaiian Punch.

Smith reports that Hawaiian Punch received about 400 design ideas -- about double the amount it expected. "We got a broad range of ideas....

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