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My two cents.

Publication: Video Age International
Publication Date: 01-MAY-02
Format: Online - approximately 597 words
Delivery: Immediate Online Access
Full Article Title: My two cents.(Warner Bros.'' sale of Harry Potter and the Sorcerer''s Stone television rights to Disney''s ABC)(Brief Article)

Article Excerpt
A recent article in Variety made me come up with the following observations.

If a division sells a product outside its group for more money than the internal division is willing to pay, does the group benefit?

For example, when Warner Bros. sold the television rights for Harry Potter and the Sorcerer's Stone to Disney's ABC for about $140 million, instead of selling to AOL Time Warner's TBS, TNT or the WB, who benefited the most?

For its money, Disney got the TV rights to Potter I and...

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