Home | Business News | Browse by Publication | A | Advertising Age

Upfront could hit $7.5 bil; NBC takes lead as strong market kicks off.

Publication: Advertising Age
Publication Date: 03-JUN-02 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Upfront could hit $7.5 bil; NBC takes lead as strong market kicks off.(television advertising spending)(Brief Article)

Article Excerpt
A stronger than expected broadcast upfront market kicked into high gear late last week, with General Electric Co.'s NBC taking the early lead as expected. The peacock network booked $1 billion to $1.2 billion in business, about half its projected total take of $2.3 billion, executives familiar with the deals said.

In what could be a sign the ad market is poised for recovery, buyers and sellers now say the network broadcast prime-time upfront could reach $7.5 billion. That compares to early estimates of $7.1 billion, and to last year's $6.8 billion haul.

``The money has exceeded anyone's expectations,'' said one network ad sales executive. ``Every network is feeling like it's in a good position.''

Advertisers are...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Advertising Age
Editorial: Hard times can't dull Net's future.(Brief Article)(Statisti..., June 03, 2002
Lee Ann Daly, ESPN; Exec extends sports reach.(Brief Article), June 03, 2002
Masterfoods conducting new review ; $50 mil U.S. print buying up for g..., June 03, 2002
Anne Martin, Procter & Gamble Co.; A new face emerges at P&G.(Brief Ar..., June 03, 2002
Esther Lem, Unilever; Marketing's gender bender.(Brief Article), June 03, 2002

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.