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Rebeca Johnson, Frito-Lay North America; Frito''s more inclusive party.

Publication: Advertising Age
Publication Date: 03-JUN-02
Format: Online - approximately 280 words
Delivery: Immediate Online Access
Full Article Title: Rebeca Johnson, Frito-Lay North America; Frito''s more inclusive party.(initiates Hispanic-American marketing campaign)(Brief Article)

Article Excerpt
Heading frito-lay North America's year-old multicultural team as VP-ethnic and urban marketing, Rebeca Johnson has made a very Latin impact. For years, Frito-Lay and PepsiCo sibling Pepsi-Cola Co. did point-of-purchase promotions together in the general market. At Ms. Johnson's initiative, Fritos and Doritos last summer kicked off ``Reventon de...

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