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Article Excerpt
Business Editors/High-Tech Writers
SAPPHIRE '02
DAYTON, Ohio--(BUSINESS WIRE)--May 20, 2002
mySAP(TM) Media to Streamline Newspaper Operations Linking
Circulation, Advertising, Human Resources, and Financial Business
Processes
SAP America, Inc., the U.S. subsidiary of SAP AG (NYSE:SAP), today announced that Cox Ohio Publishing has selected the mySAP.com(R) e-business platform to streamline core business operations. Cox is the first U.S. newspaper to choose mySAP(TM) Media for circulation and ad management functionality. The solution will enable the company to update its business technology to deliver new products, reduce costs, and improve utilization of resources. SAP Systems Integration AG (SAP SI), the leading systems integrator for the advertising and circulation management solution, will provide Cox with consulting services for the installation of the SAP(R) solutions.
"We were looking for an enterprise solution to merge back office systems for all our papers, and SAP provided the best portfolio of products....
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