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Cherokee world. (Retail).

Publication: Los Angeles Business Journal
Publication Date: 17-JUN-02 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Cherokee world. (Retail).(licensing agreement with Tesco)(Brief Article)

Article Excerpt
Another company that learned the power of licensing is Cherokee Inc., the Van Nuys firm that once manufactured products under the Cherokee name but now only licenses the name for apparel, cosmetics and other products.

The company announced plans to launch its licensed products this fall at Tesco, a...

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