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...and now the Internet. During this timeframe, AT&T-the oldest telecommunications firm still in business today- was reorganized following the break up of the Bell System, and has since re-risen to become one of the top three global telecommunications firms.
AT&T is transitioning from phone to data to managed networks in progression that increasingly adds value to communication transactions. It has not been an easy road, especially the last five years, which proved investment in Internet properties, including Excite@Home, to be costly mistakes. None-the-less, AT&T has kept focus on providing first class consumer and business communications services, extending and leveraging Internet, wireless, and broadband technologies into managed personal and business communication services.
In strategy evolved, AT&T has created a vision of the next 25 years as a provider of global telecommunications networks, delivering voice, data, broadband, and horizon technologies to both consumers and businesses. With businesses requiring secure dedicated channels and data becoming increasingly more complex, AT&T is currently focusing its efforts on building robust business networks for SME and Fortune 5000 firms. As the telecommunications vertical remains the most impacted by disruptive and innovative technologies, AT&T remains competitive through key alliances with value-added and managed service providers (MSPs), including data center and hosting services that extend the business benefit of the network.
The rumors of AT&T's death have been greatly exaggerated, and more likely the opposite has been predicted to come true. Analysts suggest we will witness the rebirth of a better, stronger, but more compact AT&T. In strategy evolved, AT&T balances investment in, and management of, 21st century innovation with alliances in network born business service providers, to increasingly extend wireless and broadband into sophisticated consumer products.
Strategy Evolved:
The challenge for AT&T is to create a vision of the next 5, 10 and 25 years in markets where advances in telecommunications, computation, and services continue to converge. A vision to locate servers and managed applications along the network (Forrester's eXt model) easing "edge of network" congestion allows customers to specify speed, access, and choice of business applications, in addition to quality...
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