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POLITIQUE DES CONSOMMATEURS: LE COMMERCE EN LIGNE, THEME DE LA 6EME JOURNEE EUROPEENNE DU CONSOMMATEUR.

Publication: European Report
Publication Date: 17-MAR-04
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Intervenant a six semaines de l'elargissement de l'UE a dix nouveaux Etats membres, la Journee du consommateur a permis aux participants de porter leur attention sur une question qui touche de plus en plus l'ensemble d'un marche unique elargi a quelque 450 millions de consommateurs. Dans cet espace agrandi, ou le commerce electronique est forcement appele a jouer un role de plus en plus affirme, la confiance du consommateur constitue un parametre fondamental. Pour effectuer des achats en ligne, celui-ci doit etre confiant, parce que convaincu que ses interets et...

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