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Rules are different in today's game.

Publication: Crain's Detroit Business
Publication Date: 15-MAR-04
Format: Online - approximately 799 words
Delivery: Immediate Online Access
Full Article Title: Rules are different in today's game.(how to be successful in managing businesses)

Article Excerpt
Byline: Kathleen Ligocki

Let's take a quick survey. Raise your hands. How many of you believe that this year will be better for your business? Absolutely! It can't get worse.

But what exactly needs to be done? Let me share five rules with you, if you want to win "after the shake-out.''

Rule 1: Run scared, but run solid, and know where you're heading.

In the decade of ever-escalating competition that lies ahead of us, it's smart to be wary. But it's smarter to push past the concerns of the moment and base decisions on a non-negotiable vision of ultimate victory. Companies that lack confidence in their ability to win will not have the courage to tackle the tough...

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