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A Hi-Tech Image Update; ABC Using Internet to Distribute New Graphics to Affiliates.

Publication: TelevisionWeek
Publication Date: 22-MAR-04 		Format: Online - approximately 745 words
Delivery: Immediate Online Access
Full Article Title: A Hi-Tech Image Update; ABC Using Internet to Distribute New Graphics to Affiliates.(Media & Technology)

Article Excerpt
Byline: Daisy Whitney

When ABC unveils the graphics and colors of its new on-air look this summer, its 225 affiliates will be able to incorporate the changes into their markets with the click of a button.

The network's new look, the details of which are still under wraps, will include "evolutionary'' changes to all the graphics elements, said John Nuzzi, VP, affiliate marketing and promotion. In the past such changes might have taken six months or longer to spread to ABC's affiliates around the country.

However, ABC now uses a Web-based service at myABC.tv to provide branded marketing material to its affiliates within minutes. That system will be put to...



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