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Marketing''s new role in financial reporting: How customers think, feel and act about a company is the ultimate determinant of the company''s value. (Marketing Solutions).

Publication: ABA Banking Journal
Publication Date: 01-APR-02 		Format: Online - approximately 642 words
Delivery: Immediate Online Access
Full Article Title: Marketing''s new role in financial reporting: How customers think, feel and act about a company is the ultimate determinant of the company''s value. (Marketing Solutions).(Accounting practices for busines performance)(Brief Article)

Article Excerpt
The current era will probably go down as "post-Enron," but Enron is just the latest example of financial reporting abuse.

What is ratcheting up investor anxiety and skepticism is not so much fear of rampant Enrons or egregious frauds or even the parade of earnings restatements. The real worry is financial reporting that obscures as much as it illuminates. The symptom is Enron and its ilk. The root cause is the pressure to create value. Evidence of this pressure can be found in financials that fog--rather than illuminate--value (and associated risk).

Sam Eddins, managing director...

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