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Direct Impulse Lifestyle Marketing to Combine with AMP Agency; Alloy Marketing & Promotions -AMP- Joins Forces with Lifestyle Marketing Agency to Form AMPdi.

Publication: Business Wire
Publication Date: 25-MAR-04 		Format: Online - approximately 711 words
Delivery: Immediate Online Access

Article Excerpt
Lifestyle Editors/Business Editors

NEW YORK--(BUSINESS WIRE)--March 25, 2004

Direct Impulse Lifestyle Marketing (DI), a boutique marketing company, announced today that it would be combining its operations with AMP, the promotional marketing business of Alloy, Inc. (NASDAQ:ALOY), to form a high impact lifestyle marketing unit to be called AMPdi. Tony Fair, Kenny "Mac" McAlister and Bobby Jones, co-Founders of Direct Impulse, have all joined AMPdi as Directors of Strategic Solutions, Lifestyle Experts.

AMPdi will offer full service promotional capabilities, lifestyle, urban and multicultural marketing expertise and scope enhancement of AMP's marketing services within this award winning promotional agency. Direct Impulse was a boutique marketing company specializing...

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