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Article Excerpt Since its inception, the CFE designation conferred by the Institute of Certified Franchise Executives (ICFE) has achieved increasing recognition as a mark of excellence among franchise professionals. Through a series of seminars, conferences and other ICFE-sponsored programs, CFE candidates combine education and experience to earn credits leading to the CFE designation, indicating their expertise as well as their commitment to continuing education and career development in franchising.
Franchising World asked four franchise leaders closely involved in the CFE program to share their perspectives on the relevance of the program to their careers and to those of others in the field: Peter Charland, CFE, is chairman of the ICFE Board of Governors and vice president, franchise operations west, Golden Corral Family Restaurants; Randy Burzynski, CFE, is a member of the ICFE Board and manager of franchise services, Allied Domecq QSR, Inc.; Janet Muhleman is chair of the ICFE marketing committee and senior vice president and general manager, Fitch, Inc., an advertising agency specializing in franchising; and Lois Marshall is president of the Marshall Group, an executive franchise...
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