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Sony Computer Entertainment America Expands the Market With Aggressive New Pricing Structure; Consumer Demand Expected to Explode as PlayStation 2 to Retail for $199; PS one Priced at $49.

Publication: PR Newswire
Publication Date: 14-MAY-02
Format: Online
Delivery: Immediate Online Access

Article Excerpt
FOSTER CITY, Calif. -- Pursuing its long-term vision of making computer entertainment accessible to mass-market audiences, Sony Computer Entertainment America Inc. announced that effective immediately, its leading PlayStation(R)2 computer entertainment system will be available to consumers for $199, making it only two thirds of its original $299 suggested retail price (SRP). As the company recently achieved cumulative worldwide shipments of 30 million units and with a greatly enhanced value proposition, it is well positioned to drive consumer interest in PlayStation 2 to unforeseen levels.

(Photo: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )

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