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Direct industry failing to lure cream of academia.

Publication: Precision Marketing
Publication Date: 05-MAR-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Direct industry failing to lure cream of academia.(letters)(Letter to the Editor)

Article Excerpt
I have long been amazed at the lack of interaction between academia and commerce. In marketing, there was the development of Acorn almost 30 years ago, and since then we have had the odd academic writing theoretical articles here and there. But there still seems to be little real...

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