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1-800-FLOWERS.COM Acquires The Popcorn Factory, a Multi-channel Direct Marketer of Premium Popcorn and Specialty Food Gifts.

Publication: Business Wire
Publication Date: 06-MAY-02
Format: Online - approximately 861 words
Delivery: Immediate Online Access

Article Excerpt
Business Editors

WESTBURY, N.Y.--(BUSINESS WIRE)--May 6, 2002

1-800-FLOWERS.COM(R) (NASDAQ: FLWS), a leading multi-channel retailer of thoughtful gifts for all occasions, today announced the acquisition of The Popcorn Factory from Wand Partners, Inc., a private investment firm.

The Popcorn Factory is a multi-channel direct marketer of premium popcorn and other food gift products - including chocolates, cookies and other confections - sold in decorative gift tins and baskets. Its products are marketed to both consumer and corporate customers via catalogs and through its website on the Internet. The Popcorn Factory generated approximately $30 million in revenue during calendar 2001.

Jim McCann, 1-800-FLOWERS.COM CEO, said "The Popcorn Factory's product offering of high quality and proprietary popcorn and confectionery gifts will help us accelerate our already substantial growth in the gourmet...

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