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Journal of Consumer Affairs
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Slapping down dangerous information.
Publication:
Journal of Consumer Affairs
Publication Date: 22-JUN-02 |
Format: Online - approximately 1303 words
Delivery: Immediate Online Access |
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Full Article Title: Slapping down dangerous information.(corporate America and conflict of interest)(Editorial) |
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Article Excerpt
After reading the first draft of my book Adventures in Misplaced Marketing (2001), the publisher insisted that I disguise or otherwise hide the names of the companies whose practices I ridiculed or otherwise criticized. I could make fun of one presidential candidate's political advertising or another one's inability to pronounce "subliminal," but must not say anything negative about a business identified by name unless I could cite someone else saying it.
As a result, it was the holder of an unnamed corporate credit card who discovered while overseas that his card had been improperly cancelled, forcing him to be away from home without it. It was the store clerks of "an electronics store" who responded to a customer with a demeanor of "Like I Care" while wearing buttons that repeated an advertising slogan of personal caring for customers. I could not identify the computer store whose clerks were repeatedly found huddled around a terminal in a corner of a customer-filled store and responding to requests for help by saying "customer service isn't my job." Nor could I name the bookstore whose clerks in several cities appeared illiterate or the grocery store whose people weighing...
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