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Pro Logo, brands as a factor of progress.

Publication: Brand Strategy
Publication Date: 01-MAR-04
Format: Online - approximately 106 words
Delivery: Immediate Online Access
Full Article Title: Pro Logo, brands as a factor of progress.(Books In Brief)(Brief Article)

Article Excerpt
Pro Logo, brands as a factor of progress by Michel Chevalier and Gerard Mazzalovo, published by Palgrave Macmillan

Pro Logo, like many other books and articles in its wake. is a reaction to Naomi Klein's No Logo. In fact, a note on the very first page warns that Klein...

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