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McCann wins [pounds sterling]4m brief for Hoegaarden. (Agencies).

Publication: Marketing Week
Publication Date: 28-MAR-02 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Hoegaarden, the Belgian wheat beer distributed by Interbrew, has awarded its global advertising business to McCann-Erickson.

The agency has been briefed to increase the brand's market share globally. Media spend for the UK is understood to be worth about [pounds sterling]2m.

In the UK, Hoegaarden has not had a...

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