What does joe know?

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What does joe know? (The Beat).(New Mexico marketing strategy)

Publication: New Mexico Business Journal
Publication Date: 01-JAN-02

Format: Online - approximately 123 words
Delivery: Immediate Online Access

Article Excerpt
You'll probably never see Joe, but hundreds of site selection consultants all over the country surely will, if any of them pay attention to postcards. Seems that "Joe," a nerdy-looking fellow depicted on the postcards, doesn't really exist, but then neither does Mr. Clean or Betty Crocker....

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...Joe, the...

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