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For 60th season, 'Mississippi Opera means business': organization considers innovative means of outreach and support.

Publication: Mississippi Business Journal
Publication Date: 19-JUL-04 		Format: Online - approximately 941 words
Delivery: Immediate Online Access
Full Article Title: For 60th season, 'Mississippi Opera means business': organization considers innovative means of outreach and support.(Restaurants, Art & Entertainment)

Article Excerpt
JACKSON -- Alan Mann recently attended a church service where he noticed worshippers carrying "church fans" advertising WOAD, an AM gospel station in the metro area.

The executive director of the Mississippi Opera had been planning to approach the station for aid in getting the word out about the organization's upcoming performance of "The Gospel of Colonus," a gospel opera set in a Southern house of worship, but had been stymied as to how to approach them for support.

"I knew I wanted to approach them, but they needed to get some more added value for what they do," said Mann.

He contacted the station and offered a deal--in exchange for the station's airing public service announcements and otherwise helping to publicize the event, WOAD "church fans" would be distributed to all who attended the performance.

"Everyone will have one...

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