Home | Business News | Browse by Publication | M | Mississippi Business Journal

Wanted: attendance surge: advertising campaign targets Mississippians, businesses for critically-acclaimed Glory of Baroque Dresden exhibition in Jackson.

Publication: Mississippi Business Journal
Publication Date: 19-JUL-04
Format: Online - approximately 1076 words
Delivery: Immediate Online Access

Article Excerpt
Even though traffic was slower than usual at the mid-point of the Mississippi Commission for International Culture Exchange's (MCICE) fourth international exhibition, The Glory of Baroque Dresden, director Jack Kyle remains enthusiastic about meeting attendance projections.

"I've delivered a world-class exhibition for Mississippi," he said, "and I can only hope the people of this great state will want to see it."

As of July 1, approximately 85,000 tickets had been sold--40% off attendance compared to The Majesty of Spain exhibition. Attendance by students, from kindergarten to college level, is off about 90,000. In 2001, The Majesty of Spain drew 320,000 visitors. In 1998, Splendors of Versailles drew 271,000 visitors. In 1996, Palaces of St. Petersburg drew 554,000 visitors. Approximately 320,000 tickets need to be sold for the Dresden exhibition to break even, said Kyle.

"The Glory of Baroque Dresden is so outstanding and I am so sad it is not having the attendance of the others," said Lani Riches, co-owner...

Access Full Article, Compliments of Goliath



More articles from Mississippi Business Journal
Museum envisions Rogers-Green House as community arts hub.(Lauren Rgoe..., July 19, 2004
Visitors are traveling the blues highway to Mississippi.(Delta Blues M..., July 19, 2004
Diners drinking more wine and learning more about it.(Restaurants, BRA..., July 19, 2004
For 60th season, 'Mississippi Opera means business': organization cons..., July 19, 2004
City sparks: downtown Jackson on brink of big changes.(construction ac..., July 19, 2004

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.