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Article Excerpt
Lund's and Byerly's make up a dynamic dun of niche retailers in the Minneapolis-St. Paul metro area. Merging in 1997 under Edina. MN-based Lurid Food Holdings Inc., they formed a 20-store chain (12 Byerly's, eight Lund's). Lurid stores' 5,200 employees serve quality-seeking, upscale customers with a focus on high-quality foods and service.
Scott Ruth, director of meat and seafood, says the "big boys" meat cases offer neither the service level nor the product mix available in Lund's and Byerly's stores. The chain's meat and poultry products typically are created at store-level, Ruth says.
"We do as much as we can ourselves, trying to create that individual experience for our shoppers," he adds.
The service meat counter is a high-profile department within the perimeter of both Lund's and Byerly's stores, and it is considered critical to the chain's efforts to offer value-added, personalized service. Specialty programs are well-received, including the dry-aged prime beef program...
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