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Fa-la-la! Tree farmers expect merry season: critical factors: patience, marketing and low labor costs.

Publication: Mississippi Business Journal
Publication Date: 22-DEC-03 		Format: Online - approximately 772 words
Delivery: Immediate Online Access

Article Excerpt
Every weekend between Thanksgiving and Christmas, Tommy and Jonell McDaniel offer free sleigh rides on their eight-acre Christmas tree farm in Sallis.

During the week, the couple hosts field trips, where they dole out coloring books and refreshments to schoolchildren. Jonell McDaniel also whips up live wreaths for garden clubs and social meetings and teaches workshops. Their marketing efforts have helped Ole McDaniel Tree Farm, a choose-and-cut operation, grow into a bustling holiday business.

"It's become a family tradition for people to come here to get their Christmas tree,'" said Jonell McDaniel. "The ones who were little when we started are now getting trees for their own families."

The McDaniels, who began growing Leyland...

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